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Internet-Audit. Bobrovnikov's rule. Part 2. Audit on the basis of the analysis of representation on the Internet. Pages: 1 2 3In a basis of the reasonings that it is possible to learn about a life of this or that company, the expert or the simple person on the basis of the information which is placed on the Internet, I used two suppositions. The first, any activity of the person has the informational map which can be fixed somewhere. And the second, the Internet represents the global informational field in which the majority of events of our life has map that it is possible to learn and analyze. In any measure the wide-area network is a mirror of our life, but not simple, but having effect of memory, and sometimes very part.
For today lack a web of a site already became "bad form". And as the site, represents some our informational submission about characteristic activity and a life on the basis of the analysis of its content and a construction it is possible to formulate some suppositions about processes happening inside of the company or group of the companies. The last thesis especially concerns to group of the companies having holding structure. On the other hand functionality of a site can be for map of its rationes with clients and partners. Not without reason I in title of paper used the term « representation on the Internet », instead of « on the basis of a web of a site ». In case of if we try to spend the competent analysis, we in any way cannot assimilate to hero Gaydar who « has made revolution by detonation of a bomb » («Bumbarash»). For us all spectrum of rationes of plant and a global web will be important. That is availability of sites, representation in portal solutions (directories, ratings, competitions and so forth), a response on exterior action (for example, in specialized conferences). Purely population of the enumerated actions with possible extensions I also name representation in the Internet. So. Us the state of affairs in a certain company interests. And we wish to make preliminary audit (not plunging in clerical work, the analysis business of processes, setting business of the registration and book keeping), using for this purpose only a web the Internet. We include a computer and we start the program the Internet a browser. Unfortunately, mea culpa, it will not be possible to me, to describe completely the analysis, not using specialized knowledge, both of programming, and of the system of a global web. But I shall try, to explain, that all the same disappears under program specificity and if you will not understand something I hope that forgive my boreness. In an address bar of a browser it is gathered « company name.com ». Also what we see? Our analysis we shall start from this first step, namely « company name.com ». In this case the word, standing up for a point means "commercial". Not always for «.com» the main site of the company can disappear. As still there are domains (words standing up for a point) a meaning state or branch membership. For example, «.ru» - Russia, «.tw» - Taiwan, «.info» - informational, «.biz» - business and so on. Thus, the principal site can disappear behind the title of the domain personifying the state where the head office of the company is arranged. But, as a rule, transnational structures have common domains of type «.com», «.net», «.info» and so on, meaning some professional membership of activity of the company and the mirrors relating activity of the company in this or that state (sony.ru, hp.ru and so on). For us it is important, « that the title of a site was the domain of the second level », that is had obviously commercial a basis. As a rule, titles of sites of type « company name.domain.com » is the domain of the third level and it is arranged frequently on conditions of a free hosting (a hosting - the arrangement of a site in a web). It can be estimated as disrespect for the visitors or surplus thrift. What should be a financial position of the company at which she does not presume to herself the commercial arrangement of a site in a web (the hosting - for the sum of the order of 100 dollars of year)?! Problems of personnel selection here can disappear. I already wrote what not to be mandatory to all people programmers, to make a worthy site. A problem in engaging appropriate experts which can competently consult and create a worthy resource. My son, not the big expert on the Internet, at that, when sees the domain of the third level on advertising of any company, maliciously notices personnel snobbery of the company … Unfortunately, filing of the trademark is not linked in any way to filing a domain name. Therefore, at the beginning of becoming the Internet, many known titles of the companies have appeared in possession at all these companies. Accordingly it is not necessary to be surprised especially, having seen, that behind a title of the domain identical to a title of the studied company something disappears other. On the other hand the title of the domain is plant of a proprietary interest. Accordingly the company can redeem a characteristic title for other persons (or to receive it in the possession through court). On this factor the whole system of business on the Internet is constructed. Naturally, costs of titles can be significant. But besides, it, in my opinion, matter of cleanliness of the company - to have an own domain name. Violation of it corrected it is possible to estimate, as not ability of the company to defend characteristic interests. Following pitch we can check up availability of sites in various locales. Especially it concerns the companies having the representations in the different countries. That is in an address bar it is necessary to gather « company name.state ». Naturally, as language of a site in the given context should correspond to the selected locale. Lack of that resource or other content can be estimated as weak interest to activity of the company in the given locale, at declaring transnational interests. Often under such addresses of sites happens activity of affiliated companies or partners is presented. Here we steal up to following performance, namely design of the interface. In an ideal if the company has the centralized informational politics the design of such resources should be identical. Lack of uniform style of submission of the information can mean weak connections of headquarters plant and its regional representations or affiliated companies. The carrying on world companies adhere to the given rule. It is largely defined by informational politics of the company, its availability, first of all, and also a coherence. The following moment in our analysis will concern the interface. This optimal relation between pretentiousness of design and a velocity of loading of a resource. As soon as we have pressed button " Enter " it is visually possible to evaluate a velocity of loading of a site. Usage of process engineerings allowing to use a various aspect animation, video and a sound largely decelerate loading a site and create the big traffic. That to me as to the user it is not so pleasant, as the traffic is paid by me, and art creativity a web of wizards me interest a little. Me the detailed and clear information interests, first of all. Certainly, an ideal resource is the site without any graphics beauty (one greater html-page), but such resources are boring. Therefore, the optimal relation between submission of the information, and also its design should be observed. That " sheeps were whole also wolves full ", switches of a choice of a condition of map of the information (for example to not use animation to use the conditions adapted for transportable systems, the version for printing and so forth) are frequently used a various sort. Availability of such switches it is possible to estimate as « greater love » the companies to the users and clients. I receive the information in that aspect in what I would like it to receive. Moreover, such approach confirms serious program development in which there is a separation on two system essences. Namely on submission of the information and its storage. Otherwise I seldom wait the terminations of loading of a site. And if he is not optimized with usage of the above described process engineerings I close the program a browser. And safely I conclude, that in the company there is a big rupture between a manual and IT subdividings (or they generally I am absent). Therefore, it is possible to assume availability of problems directed by and the organizations of the registration. Especially administrative as book keeping is regulated by the legislation. The sore point in construction of sites is navigating, in particular for greater in informational sense of resources. I, as well as the majority of people, am lazy at heart and I wish as soon as possible and to receive a smaller amount of pressing of "mouse" the information necessary for me. But it not always probably to reach. In any case I use navigating. I would divide system of navigating into some types, and depending on used type would do outputs. Pages: 1 2 3 | |||||||
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