So, a network the Internet. It is not represented for the majority of us without concept a web site, and as of today - more fashionable, a portal. Actually, the web site is the located presence of the information at a wide-area network, that itself means both a data storage, and their display to the user on his search. Here it is important for us to understand, that there are three essences of work with the information, namely, a data storage (storehouse of the data), their processing (business logic) and display (performance, the interface). Certainly, any program has similar functional properties. However, in a case with wide-area networks, these three essences of an information component of business can be territorially carried. For example: the data the logic of their processing user performance, on my search is stored in the USA, business is in Munich, and, to be formed in Moscow. That is, in this case the technology of the distributed calculations is completely realized. Certainly, sources of the data can be much more one, and computer centers business of logic is in different parts of the world, it is important, that performance for me as the end user it is formed in one program - a browser (or special program the maintenance, frequently named as the "thin" client).
 
What purposes can be pursued at creation a web of a site? We shall start with a simple case. This performance in a wide-area network of the information on our activity (the company, state body and so forth). One or several web of pages which describe and advertise activity (production, services) which can contain including the information on the prices. In this variant a web the site acts some kind of the publication of the enterprise, operative from the point of view of the publication.
 
The following decision in a direction of development the Internet of technologies, is integration of performance of the information with primary activity. The direction of interaction can be realized as from business of logic to a site, and on the contrary. For example, we have certain system of automation where the price a sheet is formed. As soon as the manager updates price items the information and on a web a site, there and then, is synchronously updated. Feedback, it when the Internet user, having chosen an item interesting him on a site, can generate the order which is hereinafter processed by standard means for the company. If to unit these both technologies we receives system of the interactive order. But for the present not shop.
 
For realization the Internet of shop is required to us integration in our web a site of external Internet services, payment systems. As result, we receive interactive system of the order through the Internet, with an opportunity of interactive payment by means of information payment technologies (plastic bank cards, a web money).
 
The following logic step should be integration of internal services of the enterprise (accounts department, a warehouse, production, transport divisions, etc.) and systems of interaction with the client in the uniform information environment. Thus, time from accommodation and payments of the order before its fulfilment and the account in internal systems of decision-making (economic, warehouse, industrial and other) is provided minimum. Here we already speak about complex system of automation of the whole enterprise on the basis of a wide-area network which the Internet of shop and system of automation of primary activity consists in close integration of technologies.
 
However all previous reasonings concerned only activity of one company. In structure of many large companies there is some number of affiliated companies. Accordingly for the head company there is a problem of integration of information flows on all affiliated companies. It can be decided, creating or own global computer networks (that is expensive), or using a shared network the Internet (that is unsafe). But, having decided the given problem, we receive the operative control over all activity of association of the enterprises, and also an opportunity through a uniform information source to inform clients on processes which occur in all structure of holding, irrespective of territorial position of its components. It is already good portal.
 
On a degree of service of clients we already spoke about interaction of our site at a level the Internet of shop, however in that case it there was a vital necessity. On a way of development of the companies frequently there is a problem not only information integration with clients, but also with subcontractors. It already the following level of development of information technologies on the basis wide-area networks. We involve in information business process of production and sale of goods or services of our partners on business (manufacturers of the ready forms furnishing, services). An example from branch of the transport, the forwarding company imperatively to supply precise interaction of all transport companies involved in multimodal carriage, but also the insurance companies, banks and so on. Here we already argue on automation at a level of branch with use of wide-area networks.
 
Further our reasonings will concern governmental and world systems, ours, I hope, not so far future. Association of information resources of the big and small companies is natural, that within the framework of the state, will allow to plan precisely many developments of country, its needs. Certainly, basis branch systems, in this case, should act. It follows that in accordance with development of information decisions in us the information structure of corresponding services varies also. Me as the client of firm, the prices for end-products as its manager - parameters of production and sales as the chief - a status of branch as the citizen - a tax policy interest.
 
For the best understanding I have drawn the unpretentious circuit, some kind of Bobrovnikov's a pyramid. On it is visible, as are changed information flows (are reduced) at movement upwards pyramids. It is understandable, hardly the president of my country the question where and under what price I buy a toilet paper will interest. But from the point of view of quantity of taxes which will be received from paper branch the information a bottom price for the chief of state. Me as the citizen, the question of the size of my pension interests. The circle has become isolated.
 
It is necessary to pay attention, that in the Internet exists some kind of a fashion for corporate sites, for the Internet shops, on helps and so forth. It is connected first of all to processes « understanding, and that this such, in what essence » (so the social function described in one my articles) works. All is simple, the mankind is by degrees typed experience, duplicating technologies further begins, and the last degree of development is a standardization of engineering procedure and price reduction of its realization (certainly, it concerns not only the Internet).
 
The essence of my pyramid is simple, there is a development of technologies on a vertical of management, and there is a horizontal development at each functional level. But the above a managing level, the than system as the degree of the responsibility for results of activity is increased become more conservative.
 
Horizontal technological development and as result, standardization of decisions result in simplification and price reduction of use of those or other decisions. As a good example use of Internet payment systems can serve. That is, there is no necessity at creation a web of shop to program it completely from the beginning and up to the logic end. It is possible to use ready decisions. Still an example. That on a site to place the information on weather forecast it is unessential to contain own hydrometeorological centre. It is enough to take advantage ready meteorological a web of services, and only to place a corresponding code on the site. In general development of any technology is subject to general laws of accumulation of knowledge which are described by me in the article « Model of stable statuses and development of system ».
 
 The following aspect of the analysis the Internet of systems this interaction with the user. Any web a site has the unidirectional action. The user only at own will finds and visits a web necessary for him a resource, and undertakes those steps which this resource tries to provoke (to carry out a purchase, to participate in sociological polling and so on). Hence, that the user has found a resource, that should stand in the first lists of the response of search machines on corresponding keywords. And it is not so such simple problem as it is a lot of sites, and not the fact that the search engine will arrange your site right at the beginning of the search list. For this purpose it is necessary to waste time and efforts, on promotion and promotion of a site. It is possible to speak, certainly, and about imperfection of search engines and ignorance of users which, trying to find where more cheaply to purchase the automobile, receives as the answer where it is possible to purchase scrap metal. But in any case - the user is always right.
 
It is possible to initiate the user to visit a resource, dispatching him in this or that kind electronic messages - a spam. However, somewhat, as I already wrote in one of articles, this attempt at freedom of the person. I do not want to receive compulsorily the information, I have the right of her to receive only on my search, at its necessity. It is natural, that the world organizes total war of a spam, and I hope, as soon as possible this problem will be solved, and to many companies which build the policy, on the basis of similar technologies, it is necessary to reconstruct hardly the work, or to stop the existence.
 
Thus, the good traffic (quantity of visitings) to not do without in any way. How to achieve high parameters of attendance of a resource, I shall not describe. In the Internet there is a weight of articles which very well do it.
 
From the point of view of optimization of a resource, the optimum parity of beauty (design) and functionality is necessary to try to observe the following moment. The site should be on the channel with the big bandwidth, thus the basic load is necessary for putting on programs which are executed on corresponding servers. For frequently, search engines, do not see sense incorporated on the client party of a site of programs. It is not necessary to go to far and in banners as their plenty can sharply reduce loading of a site, especially on bad channels so, that your user hardly will wait loadings the information. The content of a site (its contents) is imperative also. As it defines motivation of behaviour of the user visiting a resource. The contents should correspond to the purposes and problems which are formulated at creation and development of a site.
 
Observing simple game rules in the Internet, I managed to lift the traffic of the site so, that you could find it at boundless ocean of the information and read these lines.

Last modified: 22.03.2004
Translation by computer